Normal Guys With a Great Job

Wednesday, January 27th, 2010 at 7:48 am , filed under Super Bowl by davidstephen

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NFL Players and the marketing arm of the NFL Players Assn., has announced a deal with mobile video marketing group Mogreet Inc. This agreement is to create awareness and interest in the NFLPA and its players out of uniform.

In this campaign, they will deliver a variety of videos for mobile phones to fans, showcasing NFL athletes as â€œnormal guys with a great job.â€

T get an exclusive video, consumers have to type â€œNFLPAâ€ to 21534. In this video Mark Sanchez, Brandon Jacobs, A.J. Hawk, Matt Hasselbeck, Darren Sharper and others in their lives off the field will feature. Fans can also receive an entry to win a trip to the 2010 NFL Players Rookie Premiere in Los Angeles.

â€œMogreet’s technology allows us to take advantage of today’s mobile phones to more efficiently connect with fans
by using high-quality video,â€ Keith Gordon said, acting president of NFL Players. â€œThe medium allows us to more effectively connect with consumers in real time while maximizing each impression. We view this as a win-win; players get in front of fans while fans get a video, entry into a sweepstakes and a free gift.â€

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